SUVs now make up 70 percent of US market for cars

Joe Eberhardt. John Taggart, Getty Images

In an interview with CNBC, Joe Eberhardt, one of Jaguar Land Rover’s senior global executives and CEO of its North American operations, talked about the future of the company.

The long and short of it is, Jaguar Land Rover is still losing money, Jaguar much more so than Land Rover. The US market has continued its shift towards SUVs, they now make up 70% of the market for new cars.

The good news is that Jaguar now has three SUV models, the F-Pace, the E-Pace, and the I-Pace. The bad news is that the future for Jaguar’s sedan models looks grim if this continues.

You can read the whole interview on CNBC’s web site.